Family-First Business Design: The Journey with Ben Finklea
Episode Links:
Website: https://www.volacci.com
LinkedIn: https://www.linkedin.com/in/benfinklea
Email: ben@volacci.com
CMOX (accelerator for Fractional CMOs): https://cmox.co
Summary:
In this episode of The Corvus Effect, Ben Finklea, a digital marketing expert and founder of Volacci Marketing, shares how he intentionally designed his business around his family rather than the other way around. Ben discusses his transition from tag-team parenting with his wife, a senior lecturer at the University of Texas, to his recent pivot as a fractional CMO for trade businesses. The conversation explores how a life-changing car accident forced Ben to overcome founder's syndrome and build a resilient team that could operate without his constant involvement. This journey demonstrates the power of necessity driving innovation and how crisis can become a catalyst for building stronger, more sustainable business practices. Throughout the discussion, Ben emphasizes that while entrepreneurs "can do anything, they can't do everything," showing how conscious choices aligned with personal values lead to success in both business and family life.
Show Notes:
00:32 Meet Ben Finklea: Family-Centric Business Model
01:38 Balancing Family and Business
03:33 The Decision to Focus on Digital Marketing
04:46 Setting Boundaries with Clients
06:13 Integrating Family and Work Life
13:11 Transition to Fractional CMO
14:55 Challenges and Triumphs in the Trades Industry
21:26 The Accident and Its Immediate Aftermath
21:47 Facing New Realities and Challenges
22:50 Building a Resilient Marketing Team
24:40 Empowering Malala to Lead
25:55 Overcoming Founder's Syndrome
31:12 Lessons Learned and Future Hopes
36:03 Final Thoughts and Takeaways
Transcript:
