The Unintentional Entrepreneur's Guide to Business Growth with Mike Perlow

Episode Links:

Perlow Productions - https://www.perlowproductions.com

Email Mike -- mike@perlowproductions.com

The Connective -- https://www.theconnective.me/

LinkedIn -- https://www.linkedin.com/in/mikeperlow/

Summary:

In this episode of The Corvus Effect, I welcome Mike Perlow, the unintentional entrepreneur who leverages his storytelling expertise from TV sportscasting to help businesses create videos that deliver real ROI. As President of Perlow Productions, Mike has discovered that success isn't just about great content - it's about building the right networks and asking the right questions.

Mike shares his journey from covering the Red Sox's historic 2004 World Series run as a NESN broadcaster to building a thriving video production company. He reveals why most businesses answer the wrong marketing question and how this fundamental misunderstanding costs them customers. Through candid stories about his evolution from control freak to collaborative leader, Mike demonstrates how authentic relationships and strategic preparation drive sustainable business growth.

Show Notes:

00:30 Meet Mike Perlow: The Unintentional Entrepreneur

01:38 Mike's Journey with the Red Sox

04:31 The Birth of Perlo Productions

06:08 Building a Business from Scratch

09:45 The Importance of Storytelling in Business

11:10 Adapting to Technological Changes

13:03 Animation and Complex Storytelling

14:21 Common Mistakes in Business Storytelling

17:50 The Value of Preparation and Collaboration

21:25 Reflecting on Impact and Achievements

22:49 Impact of Fundraising and Team Collaboration

23:26 Transactional vs. Relational Work Approaches

26:06 Delegation and Trust in Leadership

34:55 Balancing Work and Family Life

37:59 YouTube Channel Review Offer

39:09 The Connective: B2B Networking

41:42 Final Thoughts and Encouragement

Transcript: