TL;DL - LinkedIn Isn't for Selling - It's for Relationships with Jaime Ellithorpe
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Jaime Ellithorpe, founder of 540 Strategies. After escaping what she calls a "sheep to slaughter" corporate environment in healthcare, Jaime initially fell into the Pollyanna trap, believing entrepreneurship would solve all her problems. Her wake-up call came during what she terms her "V8 moment" when a PR expert friend asked her why she wasn't talking about joy and purpose anymore in her business.
Jaime shares her revolutionary Triple M system (Marketing, Mindset, Manifesting) and explains why most business owners need far more than just marketing strategies. She reveals her breakthrough approach to LinkedIn that focuses on building relationships rather than pushing offers through traditional funnels. Her philosophy centers on the truth that business success without personal alignment isn't true success.
Show Notes:
01:45 The Pollyanna Trap
03:06 The Triple M System
04:20 LinkedIn Strategy
05:45 Final Thoughts
Transcript: