Intro

Scott Raven: Welcome to The Corvus Effect, where we explore what it takes to succeed professionally and truly enhance all parts of your life. I'm Scott Raven, Fractional COO and your host. Each episode we go behind the scenes with leaders who've mastered the delicate harmony of growing their professional endeavors while protecting what matters most. Ready to transform from Chief Everything Officer to achieving integration in all facets of your life? Let's soar!

Guest Intro: Jamie Ellithorpe, Founder of 540 Strategies

And hello everyone. Welcome back to The Corvus Effect. I am Scott today, I'm thrilled to welcome Jamie Ellithorpe, founder of 540 Strategies, and someone who's walked the path from corporate executive to burned out solopreneur to integrated business leader. With over 20 years in corporate marketing and extensive training and mindset and manifestation, Jamie now helps heart-centered entrepreneurs attract dream clients through what she calls magnetic messaging and joy-led strategy. And what I love about Jamie's approach is that she's not just another LinkedIn strategist or marketing consultant. She's someone who's learned the hard way that business success without personal alignment is not true success. Her Triple M system combining visibility, personal transformation, and soulful marketing all operates from the frequency of joy, and I am so joyful to have you on the podcast, Jamie.

Jamie Ellithorpe: And I'm so overjoyed to be here today.

Scott Raven: Well, there you go.

Jamie Ellithorpe: Thank you for having me.

Scott Raven: Yeah, well just let the joy flow. I'll put it that way. But you know, it's interesting because there's the idea that you can't understand or experience joy without experiencing its opposite, right? And so I kind of want to start there because you have mentioned in some of our offline chats that you were in a horrific corporate lifestyle and you had to escape from that accidental prison. So take me back to realizing that corporate life was just not gonna work for you. It was not gonna be sustainable.

Jamie Ellithorpe: Absolutely. So when I first started, what I'll call the beginnings of my corporate career, I got into healthcare, and over the years it led to a bigger job and a bigger job until I found myself in big corporate. Then I had the opportunity to go to the largest organization within that industry, and I got kind of a coveted role, really. This was some innovative healthcare that had been rolled out that was related to government regulation. And at my former role, I learned those strategies well. And so the big company brought me on because of that expertise. So I had beat out a lot of people internally that had been vying for this role. So when I got there, I was a little bit of the envy of the regulars, the regulars and the long-timers, if you will.

Scott Raven: A few eyes pointed straight at your head saying...

Jamie Ellithorpe: I felt it. Yeah, I felt the laser beams, I felt the heat on several points in my head several times. But anyway, so I got into that role and, you know, it was kind of this prestigious role and it was a merging department. It was a department of three, so everyone knew us within the organization. But once I landed that role and I was there for a few months, the emptiness, if you will, just crept in. It was kind of like I had the title, I worked for the large organization. I was in one of the biggest markets. I was handling accounts that people at the national corporate level knew my name because I was handling some of these accounts and I just felt completely empty and I thought something's wrong with me. Right? I'm living this American dream. I did everything that society said I should do. I was a small town kid. I was born in Omaha, Nebraska, and grew up in a small town in Iowa. I went to college, I moved to Dallas, Texas. I got into corporate. I did everything right, and here I'm sitting here going like, wow, is this it? I mean, I kind of felt like I had been sold.

Scott Raven: Yeah, it was, there, was there like a final straw that finally broke the camel's back, for lack of a better term, and that you said, you know, all the trappings of gold were not what I wanted and that this just wasn't the right place for you.

Building a Business: From Side Hustle to Full-Time

Jamie Ellithorpe: Yeah, absolutely. So without going into too many gory details, what had happened was our parent company bought into another organization, and it was rumored for several years while I was still in my role, that this other organization was essentially going to take us over and we were gonna lose our jobs. And the unfortunate part was from an ethics perspective and a personal philosophy perspective, I just didn't align with their belief system. I didn't think that they were forthcoming. I thought they were doing a lot of things that really weren't kosher under the radar and really unethical to be honest. And it just became a very soul sucking place. And also to think that because I had grown great relationships with the accounts that I manage, that that's where the heart-centered entrepreneur I am today came from. And it really just felt like I was taking the sheep to slaughter, thinking that I was gonna hand over these fantastic people who were really trying to make a positive impact with their patients and healthcare and hand them over to a team that really did not care and was about the dollar. And so at that point in time is when I finally escaped corporate America because my soul just would no longer allow me to get up every day and do that. I mean, I was knuckles dragging on the ground every Monday morning and having an upset stomach by every Sunday afternoon.

Scott Raven: You know you have to do something different when every single day you just dread going in and doing a good job. That doing a good job and the paycheck is not enough of a drug for you to be happy. But on the flip side, you had a vision for this pursuit of your entrepreneurial dream coming out of this. I'm curious. Often the vision and reality are two completely separate things, and I'm curious what that first reality was for you.

Jamie Ellithorpe: Starting my own business.

Scott Raven: Yes.

Jamie Ellithorpe: So I'll rewind the tape just a little bit. So prior to me completely stepping out of corporate America, I was building 540 Strategies in a moonlight circumstance where I was networking in the mornings before work, going to evening networking groups and solidifying a few clients along the way.

Scott Raven: The classic side hustle story.

Jamie Ellithorpe: Yeah, so I had the classic side hustle, so at that point in time, I think I was still living in that Pollyanna phase, that life was gonna be so dreamlike and so perfect that once I left corporate America, all my dreams were gonna come true. And there weren't ever gonna be any more problems or bad days, or dealing with any nasty customers ever again. Right. It was just, it was all gonna be perfect. And I think it was because at that time I was listening to a lot of coaches and consultants in my space who were selling that unicorn lifestyle.

Scott Raven: It's an addictive sell. Particularly if you want to believe it. It's an addictive sell.

Jamie Ellithorpe: Yeah. So without getting off track of my story, that's why I consider myself to be the anti-marketer because there's so many people in my industry that are selling that overinflated, unrealistic dream, and I want to be the person that helps support people along every step of the way, and not every step is going to be beautiful. It's not going to be a straight line trajectory. Unfortunately, we do a little zigging and zagging along the way as we find our true north and business success.

Scott Raven: Yes, yes. But you need the people to come into your life at the right time with the right message at times, and Patrice certainly did that when she reintroduced you to this joy principle with what you've called your V8 moment, for lack of better term. Can you help us better see that and explain what that felt like?

The V8 Moment: Rediscovering Joy

Jamie Ellithorpe: So this was later in my business. So let me kind of go back a little bit so you can see the journey. So I was the unhappy corporate executive that stepped out into the Pollyanna dream that everything was gonna be great and perfect once I started my business. And the next step in that journey was the work, work, work, work, work. Get up in the morning and work until time to go to bed and work on...

Scott Raven: The classic accidental prison.

Jamie Ellithorpe: Yeah, and work on weekends too, and stop doing anything that I enjoyed, whether that was for myself personally or fulfilling friendship needs or family needs, and putting hobbies to the side, and pretty much ignoring all those things and becoming a workaholic because now the reality has hit that if I don't get more clients, I'm not paying my bills. And I've got to figure this out that I've gone from that twice a month paycheck to, oh my gosh, what is coming up next month? So at the point when I met Patrice, I was very much in that mode of work, work, working and putting in all the physical effort and somewhere along the line, the whole vision of why I started 540 Strategies, which we haven't touched upon this yet, was 540 is the numerical equivalent to the word joy, and that's why I named this company. What I did was because when I was the unhappy corporate executive, I said, I want to do something that lights me up every day and in turn ends up lighting up the world by helping other people like me do the work that they were created to do, and they can help a lot of people. The whole philosophy behind that was the passing of the torch, that if I can help light up one individual who can turn around and light up another hundred individuals and through their client base, then I'm exponentially serving the world in a great way.

So that was always the foundation, but then the workaholic mode came in and that joy was put into the back burner. So now coming back up to the story with Patrice, so I had a fantastic networking call with another business professional in my network, and he said, I want to introduce you to my friend Patrice. Her business is all about joy, and since you're about joy, I think you'd have a lot to talk about. So I get ready for this networking call with Patrice. We get on the Zoom call and she lights up and she says, oh my gosh, Jamie, I just listened to the podcast that you had on your LinkedIn profile, and she said, you were talking about 540 Strategies and joy and living in your purpose. And she's like, this is fantastic. She's like, you need to talk about this all the time. Well, it just had so happened that Patrice's background was in public relations, and at the height of her career, she was one of the top PR firms in the country. And she said, Jamie, you're not talking about this enough. What happened? And that was the V8 moment when everything came full circle in my life and in my business where I realized that I had essentially recreated another job that was no longer bringing me joy. And boy did I have my homework to do. And so that was the turning point in 540 Strategies and really leading up to where we are today. I started to look at everything in my business and retool all of the things that were not lighting me up that could be improved. I took our messaging to the next level to reinfuse it with the whole mission of why I was here in the first place was to create joy and aligning our products and services to not only serve our clients with the business needs they had, but the byproduct of that was joy for them as well.

Scott Raven: Yeah. And thank you for walking through that journey to how you eventually found Patrice at exactly the right time, the realization you had recreated the accidental prison that you escaped from. I can only imagine that there were a few choice words that you talked to yourself in terms of, oh, good lord, Jamie, why did I do that? Right. Well, we'll have that for another day. Right. But I think one of the most fascinating things in terms of that underlying transformation for 540 Strategies is you talked about the clients, and you made the realization that they needed more than just lead gen. They needed more than just a LinkedIn agency, for lack of a better term. And as you really started to think about the question, why do these firms not have the clients that they deserve? Walk me through some of the insights that you came up with and the implications of how it fundamentally changed 540 Strategies.

LinkedIn Strategy: Beyond Lead Generation

Jamie Ellithorpe: Yeah. So without going on to another story, the pandemic...

Scott Raven: I'm sorry. I'm ringing up tangents left, right, and center.

Jamie Ellithorpe: Alright, well the pandemic also in the beginning changed the trajectory of 540 Strategies because when I first stepped out of corporate, well, we'll go back in time. I stepped out of corporate in October of 2019 and I think I had three or four clients, and I thought if I did more in-person networking and did it full time, that I could grow the business pretty quickly. Well, unfortunately...

Scott Raven: You got caught in the downturn. I also learned that lesson because I started my martial arts business in October of 2019, so I'm right there with you.

Jamie Ellithorpe: So we didn't know at the time what was around the corner, but the biggest thing that might have ever happened on the planet was around the corner, and it changed business as we now know it. So at that point, I was like many other business owners scrambling to figure out a new strategy to grow my business. So through lots of trial and error, I ended up landing on this strategy for LinkedIn and I thought, wait, LinkedIn is a place to get a job, right? Like you have a profile there so the recruiters can see you. And that's what I really thought LinkedIn was. So I ended up having a huge paradigm shift. Realizing that I could recreate the in-person networking that I was doing, but so much better because now I could pick and choose who I was meeting with and not just entering a room of random people and hoping somebody good showed up to the meeting that day. Right. So I started to use the system and I started to get traction. I then had the opportunity to turn it into an agency, and at that time I thought, sure, why not? This could be a little side offering for my coaching and consulting clients, and unbeknownst to me, that's the piece of the business that took off.

Scott Raven: Fantastic.

Jamie Ellithorpe: So for the last four going on five years, that has been the focus of 540 Strategies and the support and consulting aspect has kind of been put over to the side. And I thought, really, I was building two businesses. Well, when Patrice gave me the V8 moment, I thought, no, they need to get married. These are two independent businesses that are like hand and glove to one another. So that was part of the upgrade, not only with the messaging, but how we were serving clients is because most business owners need so much more than just a list of names with some great titles and a hope and a prayer. That's not gonna grow a business. It's that full holistic support of a system that brings in not only potential clients, but knows how to nurture those potential clients, build those relationships, and eventually turn those into potential sales.

Scott Raven: And I want to get to that core construct, your Triple M system in just a second. But one of the things I hear a lot from people who have challenges in the LinkedIn arena is that they feel like they constantly have to be promoting themselves, whether it is their position as an authority or here is the offer that I am making. Right. It sounds like what you have developed is a methodology to find the true partnerships, which are really gonna matter, which are gonna drive the needle for all concerned, and that's rare in today's social media society.

Jamie Ellithorpe: Yeah, I think one of the hidden gems of LinkedIn that a lot of people miss is, yes, it is a place to get direct clients, but it's also a place to make relationships with people who can hand you a bunch of clients. And if you take the time to nurture those relationships, that's where the 10x ROI can really be had, and I think a lot of people are missing that. They're trying to treat LinkedIn like a traditional marketing strategy where you throw an offer in front of a stranger and then somewhere at the end of the funnel a client pops out. And that's not what the LinkedIn platform is designed for. So it's a misuse of the platform more often that's hurting people than it is helping them. So it's learning the laws, if you will, of LinkedIn and understanding the thought behind why it was created in the first place. And when you play by those rules, then LinkedIn starts to work for you.

Scott Raven: Right now I mentioned your Triple M system. I want to give you this opportunity to explain it in a little bit more detail for the listening audience so that they truly understand how revolutionary this thought process is that you've put in place.

The Triple M System: Marketing, Mindset, and Manifesting

Jamie Ellithorpe: Yeah, so before I explain that, let me go a little bit back in time again to before I left corporate America and what had happened. So here I am, this empty corporate executive going, oh my gosh, is there more to life than this? And I ended up one day by happenstance going into a bookstore, wandering kind of around aimlessly. I was with a friend and he was busy looking at something, and this book almost physically jumped off the end cap at me. I mean, I'm looking at this book like in my hands and I'm like, how did this happen? Right. Well, this book ended up being a very popular book, I think back in the mid-2000s called The Secret. And it introduced a concept called the Law of Attraction. And basically this book was saying, I was reading the back cover, it said, your thoughts determine the output of your life and if you can change your thoughts, you can change your reality and you can have the life that you've always wanted. So I found it intriguing. I bought the book, watched the movie, and I never quit going down the rabbit hole. So during that time of corporate, I got really big into personal development. I ended up hiring myself a coach. That was the point of transformation for me and the precursor to 540 Strategies as I realized that I wanted to help other people with that transformation.

So going back to the Triple M system. What I learned with working with business owners is that there are the underpinning components of business success that so many people are not talking about, especially in the marketing space. So what the Triple M is, is my ingredients or my formula that I feel are what creates successful heart-centered businesses. So it's not only the marketing systems that you need in place, it's about your mindset because when I was coaching business owners, their mindset determined their success or failure just as much as the systems and strategies that we were putting in place to grow the business. Because if your mindset is full of doubt, worry and fear, for example, you're going to self-sabotage those marketing strategies. I don't care how great they are. So you've got the marketing. You've got the mindset. And then the third piece goes back to that book, which is manifesting. And the way that I explain that to the business community is it's about being intentional with your vision and those thoughts that are leading up to that vision. So it's about keeping that crystal clear clarity, kind of like me, like I lost my vision for what joy was about, right? So here I was spinning and working and grinding. Where if I would've kept that vision more in place, things would've lined up a lot easier for me. So those three things, marketing mindset and manifesting, are really baked into all the work that we do at 540 Strategies.

Scott Raven: You know, let's focus on that combination of words manifesting and intentionality. I don't think that we hear those two words go together nearly enough versus what people typically think about in terms of manifesting. I think it and it will come true is critical in terms of being able to take the proper steps with proper approach, no doubt about it. In your experience, why do people sometimes get off track with their intentionality towards their desire for purpose and joy?

Jamie Ellithorpe: So I think it's the three-legged stool of the Triple M system that whenever you're off balance in one of those areas, it's throwing the rest of it off. So many people that get into personal development, and again, I don't know if this is kind of a hole in that industry, but so many people think that if I sit around and I wish about it, and I sit on my magic pillow and meditate for 30 minutes a day, all my dreams are gonna come true. And that's not necessarily the case. Yes, that is very important for clearing your mind so that you can figure out what you want and feeling good about those things, but it's really about that vision as well. But you've gotta do the physical day-to-day work to bring that vision into reality. So it's kind of a twofold process that you've gotta keep that vision in place. But you've also gotta do the day-to-day steps that lead up to creating that vision in the physical. So it's not a hope and a prayer. It's about being a hundred percent certain with absolutely no doubt. Here's the key I think that people are missing: it's a hundred percent clear with absolutely no doubt that it's going to happen. When you can get yourself feeling that there is absolutely no doubt that it is happening, then that's when everything starts falling into place. So if you're ever feeling that like hmm, or you can just tell that you're feeling a little off to that goal, then that's your big hint that you're not aligned to it.

Scaling with Heart: Building the Right Team

Scott Raven: Beautiful. And I think going to this law of attraction that we referenced with The Secret and you know, the intentionality after that, you have to be able to scale beyond yourself along the way. And so the team, the systems you put in, the soul of that atmosphere really come into play. But in a lot of cases, as you know, founders and solopreneurs looking to scale are fearful of not having that right employee. The employee's gotta be the unicorn in order to be able to help them. Right. Do you find it that way or do you find it that no, you just need the right fractional people at your side in order to extend beyond yourself to be able to gain the capacity that you need to accelerate your own growth.

Jamie Ellithorpe: So I'm doing things in a little interesting way, and this is actually kind of a recent aha for me, is I did try to hire that unicorn. That was another pipe dream that I was sold by another coach in the space that I thought was a few steps ahead of me and who I emulated to be. She has a business that supposedly what she provides is the unicorns, and it turned out to be an absolute nightmare. And I really can't talk a whole lot about it, but enough said to paint the picture, right? But instead of doing that, I actually reverse engineered everything that that person was supposed to do in their unicorn role, and I decided to hire fractional experts in every area of that space. So that's what I've done with the agency, is I now have an expert in this. I have an expert in that. I have an expert in this. I don't have one catchall person anymore, and that's where as I'm adding more roles to the team, I'm actually deconstructing a typical role within an agency and bringing in specialists for each of those pieces.

Scott Raven: Wow. You know, it's beautiful. And I imagine along the way, as you have now scaled from the early days of solopreneur to now effectively being a CEO with a good amount of human capital talent around you, that you've learned that there's gotta be some systems in place behind the scenes that help preserve these working relationships and help all the parties and the firm grow over time?

Jamie Ellithorpe: Absolutely. So one of the most profound books I've read fairly recently and many of your audience know it, is the E-Myth.

Scott Raven: Yes.

Jamie Ellithorpe: And the takeaway for me was, treat your business like you're getting ready to franchise it and get everything down to it really being a machine that's working for you. And I can't remember exactly how he phrased it, but something along the lines of, if you have the right processes in place, you don't even have to have superstar employees. It's the processes and systems that are holding the business together and you can have an average person running your business and still get stellar results. And I thought that was brilliant. So that's been another one of the deep dives in 540 Strategies is that whole E-Myth concept of how can we take the business to the next level by really identifying every little thing that we do in the business to make it turnkey, but also to have our clients feel valued. And I take this as a huge compliment. I had a client recently say, Jamie, I feel like I'm the only one. And I said, good, because that's what we're trying to make you feel. You're the only one, right? So it's those systems and processes that if you put those in your business, you can create such a customer service experience that it feels like everything was tailor made for your client.

Scott Raven: I can imagine that the E-Myth book is kind of a flashpoint, particularly with you focusing on heart-centered businesses. Some people like the concept, some people don't like the concept, and particularly as these heart-centered businesses are having to, shouldn't say having to, but they need to understand that AI is not going away and how their purpose and vision for what they want to drive in these heart center businesses with enhancements such as AI, the two are gonna have to come together at some point. How do you, through the work that you're doing, through 540 Strategies, help guide them through that thought process?

Balancing Technology and Human Connection

Jamie Ellithorpe: So I had to sit down about a year and a half ago and have a long think about this, especially being in the marketing space, right? Because that was one of the, probably the first industries that it was really affecting, and I decided that I was gonna embrace both. That we are going to leverage technology without sacrificing the human connection.

Scott Raven: Mm-hmm.

Jamie Ellithorpe: So secret to the innovators, we are moving in a human person to person, real relationship space, as the big corporations are going to start crumbling because everyone's tired of the nickel and dime greed, and everyone is beyond thirsty for the real human connection. So that's where we're headed is how do we take this technology but bring it back to the old fashioned handshake and trust again. Right. I think the pandemic also brought that truth forward as everybody was so isolated, we were all trying to figure out how do we get that human connection back, but through technology. So I think that was a time when a lot of businesses shifted. So now it's like, how do we recreate you and I, right? Like people can't see us right now, but we're in two different states, right? But we're sitting here having a conversation, like we're sitting across the table from one another, sharing a cup of coffee. So it's recreating that human connection, but using technology like what we are right now to do it.

Scott Raven: Yeah, I mean, you know, particularly in today's society where, you know, when we take a look at big companies and employee relations, it's almost stagnant. It's almost like everybody's playing a game of chicken and the big companies and the employees are looking to see who is going to blink first. And that's just a bad way to live, for lack of a better term, as opposed to being able to drive deeper into true human connection and these real relationships. And I gotta imagine that as you're going through these very poignant conversations with the people who are approaching 540 Strategies, one of the biggest questions that you're asking, and I love this question because I ask it a lot with people who come to me, is, what do you want your legacy to be? And I gotta imagine the range of answers to that's gotta be incredible.

Jamie Ellithorpe: Yeah, so for most of the people that we work with, they feel some sense of bigger purpose through the work that they do, that they feel like they were created or designed to do their work, and they feel a massive sense of failure if their business isn't successful because they feel like they failed humanity at some level. They're here to do this work and share it with other people. And if they're not able to do that, then not only did their business fail, but they kind of failed as a human. They don't really come out and say that. Some of them do, but not everybody. But I sense that with these people, that this is beyond financial success or making a dollar, this is leaving their legacy. Right? Because they've now fulfilled their purpose.

Scott Raven: Right, right. You know, if somebody were to come and ask you, Jamie, you seem like somebody who's got this all figured out in terms of this concept of legacy and integrated success and what that means across all domains of life. What does that look like for you in the next five years? What's your definition of integrated success?

Creating a Lasting Legacy

Jamie Ellithorpe: Yeah, so I see 540 Strategies going out to a bigger population of people. I feel like my purpose here is to usher in this real human connection that for some reason it's been around since the beginning of humanity, but for the last, I don't know, 50 to a hundred years, we've kind of forgotten about it. And I see that there's a real problem, especially with our younger generations. They don't know how to even create a real human relationship. I mean, they're so pulled away with their iPads and the cell phones and they're not going outside and playing and riding bikes like you and I probably did. That whole piece is missing and I really fear that for our upcoming generations that we're gonna almost have to teach them how to shake a hand, to look somebody in the eye, and have a real conversation if we're not careful. So I think that's my mission here, is to show people how to embrace technology so you can scale. So you can create those systems, but how do you bring that authenticity back into it? Don't let technology control you. You control the narrative. And I think you mentioned something about that a minute ago, and I think that's why people are standing back. That's the question, do you want to control the narrative or do you want the narrative to control you? So now is the time knowing that technology is not going away. AI is only gonna be more and more prominent, but what are you gonna do about it? That would be my question to your audiences. What are you gonna do about it? How are you gonna take these tools? You know?

Scott Raven: And we talk about, you know, the importance of self ownership and self-leadership all the time here on The Corvus Effect. Do you have the self-awareness, self-belief, and self-accountability to go after what you want? And that question that you just posed to the listening audience is gonna drive that all day long. So I thank you for that Jamie. It's also a beautiful segue into my traditional close where I do a tip of the cap to Randy Pausch's The Last Lecture where he wrote the book and said, this book was for my kids. Now I'm gonna spin this a little bit and I'm gonna say you are now looking at Jamie back during the corporate days when you were trying to escape the accidental prison that you were in, what would you tell that Jamie now having been on your journey and the wisdom that you have achieved along the way?

Jamie Ellithorpe: So the biggest challenge that I had, but the most beautiful outcome, was the complete paradigm shift of thinking like someone with a job to someone creating that job. And I think the fallacy that so many people in the job arena face is they have that sense, which really is a false sense of security of that paycheck coming in every two weeks.

Scott Raven: It's a very dangerous drug.

Jamie Ellithorpe: And now being on the other side of that, I look at how dangerous that is because to me, you're putting all of your eggs in that one basket. And on one Monday morning you could walk in and that whole basket of eggs has been taken away from you. And what are you going to do? And I still have several amazing friends that I met in corporate America. We're still friends today. As a matter of fact, I went and visited one over the weekend living a beautiful dream life, but she's one, you know, pink slip away from it all being gone. And then it's like, well, what are you gonna do?

Scott Raven: Right, and if you constantly have to live in that state of fear, even if it isn't a conscious fear, your subconscious is driving the train and it knows what it is afraid of and trying to protect you from. I agree that that is not the path to the true freedom that we are looking for in our lives. So beautifully said in terms of being able to get yourself away from the drug of that corporate paycheck. People who want to reach out to you and want to learn more about your story and in particular how you may be able to help them. How can they do that?

Jamie Ellithorpe: Absolutely. So I know my first and last name are a little difficult to spell, but you can always find me by name. I've got JamieEllithorpe.com. More easy is 540Strategies.com. And of course you can find me hanging out on LinkedIn because I'm a product of the product. So most of my time is spent over on LinkedIn.

Scott Raven: Right, now you also have something called the Three Marketing Hacks Guide. Is that correct?

Jamie Ellithorpe: I do, and I would love to gift that to your audience. So this guide is three very simple things that you can do to reanalyze your current marketing messaging and make just a few small tweaks to make a profound difference in how you're resonating with your audience and getting more people to come to you so you're not chasing them.

Scott Raven: Well, that sounds fantastic, and who wouldn't want that if you are an owner of business and being able to accelerate growth through this wisdom. So we'll put all of those links into the episode notes so that people can reach you through any of those means.

Final Thoughts

Scott Raven: Jamie, any final thoughts before we close out this episode?

Jamie Ellithorpe: My advice to your audience is to just keep going. If you keep putting one foot in front of another, you will get there. Those that remain stagnant or stalling or doubting through fear, worry, or anything else that is freezing you up, you have a bigger chance for not getting what you want than if you just keep going forward.

Scott Raven: I mean, I used to run marathons and I always told myself it's one foot in front of the other 50,000 times to complete the marathon. So you're right. Just takes doing the steps and doing the reps and compounding it. And Jamie, you have been a fantastic guest here on The Corvus Effect. Thank you so much for all the wisdom that you've shared here today.

Jamie Ellithorpe: Thank you so much for having me.

Scott Raven: Yes. To my listening audience, thank you for your time and your presence. I hope that you not only took away great points from Jamie, but you will go and act on them in your life. We always encourage you to subscribe and leave us feedback so we can make these podcast episodes as impactful as possible. And if you know somebody in your life who could use this wisdom, please feel free to share. We want this to go out wide with tremendous impact. Until next time, I'm Scott. We'll see you on The Corvus Effect. Take care!

Outro

Scott Raven: Thank you for joining me on The Corvus Effect. If today's conversation sparked ideas about how to free yourself from overwhelm, visit TheCorvusEffect.com for show notes, resources, and our free sixth dimensions assessment, showing you exactly where you're trapped and how to architect your freedom. While you're there, check out the Corvus Learning Platform, where we turn insights into implementation. If this episode helped you see a new path forward, please subscribe and share it with others who are ready to pursue their definition of professional freedom. Join me next time as we continue exploring how to enhance your life through what you do professionally. It's time to make that your reality!